AI lead reactivation for UK businesses
Your cold leads are
untapped revenue.
Xcho re-engages the people who enquired and went quiet, in your business's name: an AI persona starts the conversation, answers their replies and books calls with your team. When a conversation needs a person, it hands over to you.
Campaigns, 1 of 4: Campaigns that start small. Every campaign goes to a small pilot first. Read the replies, then roll out to the rest.
Gemma Woodhouse
- Grace, the persona:
Hi Gemma, it's Grace, an AI assistant for Halden & Pike Mortgages. You asked us about a remortgage last year. Is your current deal ending soon?
- Gemma:
Yes, in March. I'd like to see what my options are.
- Grace, the persona:
Thanks, Gemma. Someone from the team can talk it through with you on a free call. Would Tuesday at 10am or Wednesday at 2pm suit?
- Gemma:
Wednesday at 2 please.
- Call booked with Sam, Wednesday at 2pm
What Xcho does
Turn old leads into real conversations
Xcho contacts the people on the list you already hold, and books a call when a lead wants one. Your CRM and your diary stay where they are.
A persona that writes like your business
Its name, tone and facts are yours, and it tells every lead it is an AI assistant.
Calls booked into real diaries
It offers two free slots in your team's calendars and books the one selected.
Old leads or new enquiries
Work a list you already hold, or follow up new website enquiries through a live campaign.
Cost per booked call
Results shows every call booked and the cost of each one, campaign by campaign.
How it works
From an old spreadsheet to calls in the diary
Bring in your leads
A spreadsheet, HubSpot or a website form. Importing sends nothing.
Choose a persona and a goal
Who talks to your leads, what the campaign is for, and who takes the calls.
Pilot a small group
The first texts go to a small group, so you read the replies before anyone else hears.
Roll out and take the calls
Roll out to the rest. Calls land in your team's diaries, costed in Results.
Needs you
You step in when it counts
The persona holds the everyday conversations. The ones that need a person come to you, with the whole thread, and go back when you are done.
It knows when to stop
A complaint or a topic you marked for a person comes to Needs you.
Reply to take over
Typing a reply takes the thread over, and the persona stays quiet.
Hand it back
When you are done, the persona carries on from where you left it.
Needs your attention
2Gemma Woodhouse
Replying now: James Okafor
- I was turned down last time and nobody told me why. I'd rather talk to a person.
- Needs you. Grace stepped back and is waiting for a person.
- Your team · James
- Hi Gemma, it's James. I've read your file and I'm happy to go through it on a call.
- Handed back to Grace
- Website formConnectedNew enquiries go into a live campaign
- HubSpotConnectedContacts come in, and opt-outs stay in step
- SMSConnectedThe opening text, from a UK number we set up
- WhatsAppConnectedWhere a lead can choose to carry on the conversation
- Google CalendarConnectedReal free times, and the call lands in the diary
Amelia Brooke
Remortgage enquiries 2025
Second one please, I finish work at 2
Done. You're booked in with James for Tue 8 Sep at 2:30pm.
In the calendar
Connections
Plugged into the tools you already use
Xcho sits between where your leads are and where your calls go. You connect each one in Settings, through the provider's own sign-in.
Leads in from wherever they are
A spreadsheet, HubSpot, or your website form straight into a live campaign.
Conversations on SMS and WhatsApp
We set up a UK phone number for the opening text. Leads who reply can choose to carry on in WhatsApp, or keep texting.
Calls in the diary
Real free slots from Google Calendar, and the booked call lands there too.
AI assistants
Ask your AI assistant about your leads
Connect an assistant such as Claude and ask about campaigns, replies and calls. It answers from your own account, as your role allows.
How the MCP connection worksYour AI assistant
Connected to XchoYou: What's waiting for me in Needs you?
Used Xcho list-needs-you
Two conversations are waiting for a person:
Both were handed over by Grace. Reply in Xcho to take either one over.
Safeguards
Your rules, and a few that never switch off
You write the rules for what a persona can say, and every AI reply is checked against them before it goes out. A few protections never switch off. They reduce risk, and they don't guarantee compliance.
How the safeguards work- Always on
Checked before it sends
Every AI reply, against your rules and a second AI review.
- Always on
Says it is an AI
The first message says so, and the persona says it again whenever a lead asks.
- Always on
STOP and opt-outs respected
STOP puts a lead on your do-not-contact list, checked before each message.
- Always on
Your sending hours and spend cap
New messages are held outside your hours and once your cap is reached.
Early access
Put your old leads back to work
We're opening Xcho in stages. Join the waitlist and we'll be in touch when there's a place for your business.
- Every message goes out in your business's name
- A persona that answers replies and books calls
- A pilot on a small group before the rest of the list
- Cost per booked call in Results from the first campaign
Wondering what it costs? How pricing works