Core
£299a month
Ex VAT
- Active Contacts a month*
- 500
- Users (viewers are free)
- 5
- Each extra Active Contact
- £0.60
Pricing
Pay for the contacts Xcho talks to this month
One monthly subscription, with the AI included. Each plan covers a set number of Active Contacts, the people Xcho messages that month. SMS and WhatsApp are charged separately, as Xcho Messaging, from a prepaid balance.
Growth
Likely fit£699a month
Ex VAT
- Active Contacts a month*
- 2,000
- Users (viewers are free)
- 15
- Each extra Active Contact
- £0.35
Pro
£1,499a month
Ex VAT
- Active Contacts a month*
- 5,000
- Users (viewers are free)
- Unlimited
- Each extra Active Contact
- £0.20
Enterprise
Custom
Higher volumes, bespoke integrations, onboarding and migration.
- Active Contacts a month
- Custom
- Users (viewers are free)
- Custom
- Each extra Active Contact
- Custom
Go over your allowance and campaigns keep running while your prepaid balance has funds, with each extra Active Contact at your plan's rate. Unused allowance doesn't roll over.
All prices exclude VAT. Xcho Messaging is billed separately, on usage.
Active Contacts
How Active Contacts work
An Active Contact is one person Xcho messages in a billing month, counted when our messaging supplier accepts a message to them. They count once, however many messages, channels, replies or journeys. Contacts you don't message that month don't use your allowance.
Sarah in September
2 Sep
SMS
Xcho opens the conversation
3 Sep
WhatsApp
She chooses to carry on there
5 to 15 Sep
Replies
Two weeks of back and forth
16 Sep
Booked
A call with your team
1Active Contact this month
Sarah in October
She's still in your contacts, and Xcho sends her nothing.
0Not counted
Estimate
Which plan fits your month?
Enter the number of contacts you want Xcho to message in a month. You'll see what each plan would cost and which is cheapest.
The people you expect Xcho to message.
Best fit
Growth£699a month
The £699 subscription covers it, with 580 Active Contacts to spare.
On Core this would be £851. Moving to Growth would save £152 a month.
An estimate. It leaves out Xcho Messaging usage. All prices exclude VAT.
Each plan at 1,420 Active Contacts
Core
£851
£299 for 500, then 920 extra at £0.60
Growth Cheapest
£699
£699 for 2,000
Pro
£1,499
£1,499 for 5,000
Every plan
What's included
Plans differ by Active Contacts and users. Everything else is included in every plan.
In the product
- Every standard journey, with no charge per journey or per agent
- As many personas as you like, on every plan
- AI replies, and the check each one goes through before it sends
- Human takeover of any conversation
- Results for every campaign
Connections
- CSV upload
- Google Calendar
- HubSpot
- Website forms
- Your AI assistant, through MCP
- Microsoft 365 CalendarComing
Charged separately
Only genuine custom work.
- Bespoke integrations with systems we don't support
- Enterprise onboarding
- Enterprise migration
Usage
Xcho Messaging
Texts and WhatsApp messages are charged separately from your plan, as Xcho Messaging, at Xcho's own tariff.
One prepaid balance
Top up by hand, or switch on automatic top-up. Add a hard spend limit if you want one. If the balance runs out, new messages pause.
Separate from Active Contacts
Messaging is charged for the messages themselves. Active Contacts are the people you message.
Typical prices
A typical lead costs 6p to 15p in messaging: a text, and if they reply, a few WhatsApp messages.
- Text sentPer SMS segment: up to 160 characters, 153 each when a text is split, fewer with emoji or some accents
- about 6p
- Text received
- under 1p
- WhatsApp, first message to a leadWhen a conversation moves to WhatsApp
- about 7p
- WhatsApp, back and forthWithin 24 hours of the lead's last message
- under 1p each
Typical prices from Xcho's own tariff, ex VAT. The tariff in your order applies, and it can change with notice.
Billing questions
Questions about cost
What is an Active Contact?
One person Xcho messages in a billing month. They count once our messaging supplier accepts a message to them, even if it later fails to deliver, and only once that month, however many messages, channels, replies or journeys follow. A message blocked before that doesn't count. Contacts you hold but don't message don't use your allowance. That isn't a promise of unlimited storage: the Privacy Policy says how long data is kept.
What happens when we go over our allowance?
Each extra Active Contact is charged at your plan's rate: £0.60 on Core, £0.35 on Growth and £0.20 on Pro, from your prepaid Xcho balance. Campaigns keep running while the balance has funds. New messages pause if it runs out, or at a hard spend limit if you've set one. Unused allowance doesn't roll over.
Is the AI charged separately?
No. The AI is included in every plan: its replies, and the check each one goes through before it sends.
What is Xcho Messaging?
Your SMS and WhatsApp usage, charged separately from the subscription at Xcho's own tariff. The tariff covers texts sent and received, each part of a long text, WhatsApp messages, and failed attempts a supplier still charges for. Charges come from one prepaid balance. Automatic top-up is off unless you switch it on, and a hard spend limit is a separate setting.
Do we pay for each journey?
No. Every standard journey is included. Running more of them costs nothing beyond the Active Contacts and messaging they use.
Do we need our own SMS account?
No. We set up a UK mobile number for your business, and texts are billed through Xcho Messaging. For WhatsApp, you connect your own WhatsApp Business account.
Who counts as a user?
Users are the people who work in Xcho: owners, editors and team members. Viewers, who can see everything but change nothing, are free and unlimited.
Does importing contacts cost anything?
No. Importing contacts doesn't use your allowance, and a contact only counts in a month when Xcho messages them. Storage isn't unlimited or permanent: the Privacy Policy says how long data is kept.
Can we try a campaign without contacting anyone?
Yes. In the test area you play the lead and the persona answers through the real checks. Test leads are never messaged, never booked into a real diary and never sent to a CRM.
Does asking an AI assistant about our account cost anything?
No. Reading your campaigns, leads and results through Xcho's MCP server sends nothing, so it costs nothing. Assistants can read your account, not change it or send anything. The assistant itself, such as Claude, is your own.
What does Enterprise include?
Active Contacts, users and rates set for your volume, plus bespoke integrations, onboarding and migration where you need them. Email hello@xcho.ai to talk it through.
Do prices include VAT?
No. All prices exclude VAT.